100+

Campaigns conceptualised, crafted, and produced for a client list spanning FMCG, Automotive, Food & Beverage, Retail, Beauty, Health and Technology.

2

Major network appointments in leadership roles. Guiding creative studios of 20+ teams at McCann and Publicis.

Major awards for creativity, craft, and effectiveness, including a Titanium Shortlist, 2x Grand Prix, 12 Gold, 24 Silver and 20 Bronze across festivals such as Cannes, D&AD, LIAs, EFFIES, CLIOs, and ADC.

1

Global perspective shaped by living and working across 2 continents.

OUT OF THE ODDINARY

GET IN TOUCH

Normal doesn’t move people.

Safe doesn’t shift culture.

Familiar never changes anything.

Ready to do something extra-oddinary?

Every breakthrough starts the same way. People stare. Laugh. Call you… crazy.

Good.

That’s how it always begins. With the uncomfortable ideas; the kind that make your heart race and your gut twist. The ones born when you’re brave enough to go where others never do. And when the world finally catches up, they’ll call it vision. Genius. Culture. But we’ll know what it really was.

Odd is how we change things.
Odd is how we move culture.
Odd is where we live.

OUR WORK

THE SAURK

Nearly 100 years ago, Nestlé THOMY changed German kitchens with its iconic aluminium sauce tube. But by 2023, our most loyal fans were literally aging out — of life, not mustard. To win over a new generation, we turned to something even more German than THOMY itself: sausages. With Germany eating 1.5 million tonnes of them a year (mostly with mustard), we created The Saurk. The world’s first “snackcessory” that screws onto THOMY tubes to perfectly sauce every bite.

Packaging Design / Brand Rejuvination

THE FINAL COPY OF ILON SPECHT

Fifty years after “Because I’m Worth It” was written by Ilon Specht, its meaning had been eroded by time. What began as a declaration of self-worth had been softened into a tagline, recycled but rarely understood. Our idea was not to reinterpret it, but allow women to reclaim it. So, on International Women's Day we invited women of all ages and backgrounds to pay tribute to the woman who wrote the iconic tagline, by forming the "I" in "I'm Worth It".

Brand Experience & Activation

LIFE DONOR

Despite overwhelming public support (85%) for organ donation, Germany has the lowest organ donation rate among European countries. The problem lies in record-keeping: due to complicated and fragmented processes, only 15.3% of German citizens officially document their consent. So, we decided to embed legal organ donor registration into a card that 85% of Germans carry with them daily – their bank cad.

Product Innovation

WOOF

Some things in life have no purpose other than bringing us joy. Like slapping bags of rice, jumping over the cracks between tiles or petting every dog you see. So, when it came to promoting the official in-store launch of the Thomy Saurk (a fork innovation that screws directly onto Thomy Tube sauces for unrivalled tube-to-tongue condiment delivery), you might ask, "was it necessary to create an entire TVC for a sausage saucing fork?", and we'd say, "absolutely, completely, entirely, unnecessarily necessary".

Film & Social Campaign

THROWBACK DEALS

Black Friday week always breaks sales records. However, we noticed that the weeks after Black Friday were the worst sales weeks for Samsung.com. We then discovered that 80% of online shoppers abandon their shopping carts intentionally to receive further discounts via CRM. So, during the worst sales week of the year, we leveraged this behaviour and offered people "Throw Back Deals": offering the latest product models at the price of old ones they abandoned - turning the week after Black Friday into the second best sales week of the year.

CRM Campaign

YOU SHOULDN'T HAVE

Sometimes you’ll get a gift so thoughtful, the only words of appreciation you can offer are “You shouldn’t have”, as it feels almost wrong to have received something so special. But what if the gift you received was actually so awful that when you said “You shouldn’t have”, you really meant it. This simple twist of a well-known phrase is how we encouraged people to use the Wishlist functionality on Wish.com to ensure you always get the gift you actually should have.

Radio Campaign

LESS NORMAL. MORE MOKKA

After years of being invisible, Opel needed a reset. So, that's exactly what they did. New team, new vision, new cars. And the model to reintroduce Opel to the world? The all-new Opel Mokka. The problem was, we had to launch this new Opel that was anything but normal, in a time where everyone only wanted to go back to normal.
So, we challenged if the normal we had was that cool to begin with, and suggested maybe it was time for a little less normal and a little more bold & pure Mokka.

Global Brand Campaign

THE CANNIMALS

In a world increasingly turning toward plant-based eating, Block House (a restaurant chain/butchery chain that specializes in meat) faced an identity crisis. How does a brand rooted in meat expertise stay relevant, and proudly so, without sounding defensive or outdated? We asked, what if the most powerful endorsement doesn’t come from humans at all, because if Block House can make sauces that pair so well with meat, even the animals they were made to pair with couldn't resist taking a bite, how could you?

Print Campaign

REFERENCES

DONOVAN BRYAN

ECD McCANN GERMANY

Jonathan Dennis and Sunet Willemse are the kind of team you love working with. They are the go-to team, the ones you brief when a job needs to be done well, when it needs to be owned, when you want true innovation, and when you’re aiming for work that builds both brand and reputation.

They are the kind of team you hope all your teams will grow into, and you always wish you had more teams like them. I have loved working with them so much that I would take them with me to any agency I joined. It is genuinely devastating to lose them, but I would never hesitate to recommend them to anyone.

With Jono and Sunet, you get a team with real integrity. They build culture and have a genuine heart for creative people. They know how to get the best work out of their teams and maintain high standards without suffering nonsense or fools.

For me, they are a powerhouse creative team who will add immense value to any agency they join. I can only recommend them wholeheartedly to anyone considering working with them.

RONALD NG

MRM GLOBAL CCO

Jono is one of the most talented and passionate creatives I’ve worked with. He consistently surprises with strategic, right-brain, and modern ideas that elevate every project. Relentless in his pursuit of excellence, he brings the same energy and commitment to every brief — big or small. The industry needs more stars like Jono.

FELIX KESSEL

EX CCO PUBLICIS GROUP AFRICA

Jono is a fine creative. Motivated, determined and talented, he was always on the front lines, deep in the fight for better creative work. As his boss it was thrilling to see a young man realise so early in his career what was right, what was worth striving for and what wasn’t. His work was exemplary, winning him awards locally and internationally. Jonno is a rarity – he’ll apply great creative thinking when forced to work tightly between the lines, and he’ll find a great solution. He’ll also work happily outside the lines and bring something left field to the table for consideration. That lack of fear and the willingness to work outside the lines makes him a great creative force. Talent, discipline and desire. A powerful trinity in any creative.

MARION BRYAN

CD McCANN GERMANY

I was lucky enough to work with Sunét for two years at McCann Frankfurt. Together, we concepted, produced, and launched multiple global campaigns for some of Europe’s most-loved brands.

Sunét is one of those rare individuals who strikes the perfect balance between manager/art/director/supporter/teammate and friend. Thoughtful, collaborative and helluva funny, she has one of the most resilient work ethics I’ve ever seen. With her, no brief is too challenging and no ask goes unanswered. As an art director, she has the ability to find a beautiful/surprising/smart solution to any problem.

She’s the real deal and destined for great things. If you get the chance to work with her, take it, you’ll get beautiful work, fewer headaches and definitely a new favourite person in the office.

ALEX HOLTZ

ECD McCANN GERMANY

To Sunét’s next boss, please hire Sunét Willemse.

Sunét is without a doubt one of the most gifted, talented and outstanding creatives I have ever met. She has better ideas than you, she is funnier than me and, above all, she is a wonderful human being. It’s always fun to have her in the room, even if it’s just in a chat room.

Sunét has a magical instinct, great taste and a passion for this business that is second to none. There is no task she cannot handle. All media, even social media, small campaigns, big films, crazy PR stunts, 360 – she can do it all.

Sunét is a brilliant creative mind and Creative Director. People listen to her, people follow her. Clients love her spirit and energy. Hire her, you won’t regret it. If you don’t hire her, you’re an idiot.

PEDRO AMERICO

GROUP CD JUNG VON MATT

Jonathan is the person that should be in your team right now. He’s a brilliant, perseverant, motivated, responsible creative and he will not give up until something good is out there. Task after task, it’s been always a pleasure to see how he finds the deepest insights and the most unexpected twists you can get. And that comes with a bonus: he’s a great person, happy, positive, with a great attitude and sense of humor - which makes him a valuable team member to face the client. He’s always there to help, no matter what kind of task you have for him. It was a true privilege to work with him in several projects. Even on the most difficult ones, he was there when the challenges arose. If you would be lucky as I was, you might cross paths with him.

100+

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60+

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OUT OF THE ODDINARY

GET IN TOUCH

OUR WORK

REFERENCES